Plusminus is also recognized for its innovative approach to fashion, particularly through its use of traditional linocut and etching print techniques applied by hand. This method not only makes each piece a unique work of art but also aligns with the brand's ecological commitment by using environmentally friendly colors and reducing waste. The brand's recycled collection showcases its ability to blend high fashion with ethical practices, producing special pieces that stand out for their unique, handmade appearance and zero waste contribution.

By presenting a curated selection of versatile garments and accessories at the ESG Adria Summit 2024, Plusminus aims to highlight its innovative, sustainable approach to fashion, reflecting its dedication to empowering women and promoting environmental responsibility.

The company was founded by designer Ena Dujmović in colaboration with printmaking artists based on a fusion of modern design and traditional printmaking. Every piece made is hand printed in intaglio or relief print, from plates made by artists.

Read more on their official website.