This panel explores the crucial role of media and storytelling in shaping public perceptions and driving environmental awareness. The discussion will focus on how media professionals can craft compelling narratives about sustainability that inform and inspire action towards a more sustainable future.

Key Discussion Points:

• Strategies for using media to communicate complex sustainability issues effectively.
• The impact of storytelling in mobilising public support for environmental causes.
• Challenges faced by media companies in maintaining objectivity while advocating for change.
• Examples of successful media campaigns that have led to tangible environmental action.

This session is pivotal for media professionals, marketers, CSR practitioners, and anyone interested in the intersection of media, storytelling, and environmental advocacy. It will provide insights into the power of narrative to foster change and how to harness it effectively.