The Luštica Bay’s world-class expertise is reflected in community creation. Architecture wise, it references authentic Mediterranean styles, incorporated into the natural landscape. Modern facilities and amenities, as well as the accompanying infrastructure, complete the mission of this town in the making on the banks of the Adriatic. With less than 10% of its 690-hectare site developed, the project prioritizes environmental preservation at every stage.
The development integrates locally sourced materials, such as local stone, and incorporates energy-efficient systems like natural ventilation, thermal mass walls, and water-saving technologies, aligning with the highest sustainability standards. The landscaping features native plants such as olive trees, rosemary, and lavender, ensuring ecological balance and blending seamlessly with the natural environment, including the golf course.
Architectural choices emphasize low-rise buildings that harmonize with the landscape, minimizing environmental impact. Luštica Bay also promotes a circular economy through comprehensive recycling programs for paper, glass, and electronics.
Luštica Bay is dedicated to advancing sustainability through the institutionalization of key initiatives, serving as an umbrella for efforts in energy efficiency with solar initiatives and e-mobility, cultivating green communities, and engaging employees. They are committed to transforming waste into valuable resources, enhancing governance structures with standardized SOPs, and fostering a diverse, inclusive, and well-being-driven culture.
Beyond its environmental commitment, Luštica Bay places significant importance on its workforce. The company fosters a healthy and supportive work environment through initiatives like Celebrate Healthy and offers a diverse team, with over 12 nationalities represented and balanced gender representation. Furthermore, over €2.5 million has been invested in CSR initiatives, supporting local communities and fostering regional development.
The Chedi, Luštica Bay, Montenegro's most sustainable resort, aims to be carbon neutral by 2030. Operating on a low-waste model, it has a carbon footprint of just 6.15 kgCO2e per occupied room. The hotel recycles wastewater for guest use, reuses soap remnants, and sends food waste to local farms for fertilization and animal feed. Plastic and cardboard are recycled and repurposed for 3D printing.
Luštica Bay exemplifies the integration of luxury with responsibility, setting a new standard for ESG-driven development in tourism. The project demonstrates that economic growth can thrive alongside environmental stewardship, ensuring a sustainable future for both the region and its visitors.
As emphasized by the CEO of Luštica Bay, Raphael Krucker: "Luštica Bay stands as an example of the seamless fusion between premium living and responsibility, setting an unprecedented standard for ESG-driven development in one of the most sought-after destinations along the Adriatic. This project serves as a powerful testament to the fact that economic growth and environmental stewardship are not only compatible but are mutually reinforcing forces, driving a sustainable future. As we continue to shape this prime town and destination, we are dedicated to developing an All-Year-Round Destination—one that supports sustainable living 365 days a year. By fostering a vibrant, self-sufficient community that thrives beyond seasonal tourism, we ensure long-term economic stability while enhancing the quality of life for residents and visitors alike."
At the same time, Luštica Bay is committed to being a Prime Adriatic Destination, setting a benchmark for responsible luxury and environmental consciousness along Montenegro’s coastline. Through thoughtful planning, innovation, and a deep respect for nature, we are creating a place where world-class experiences go hand in hand with sustainability.
Their commitment is to lead by example, showcasing that businesses can achieve a harmonious balance between corporate success and the enduring well-being of both the community and the environment. In doing so, Luštica Bay not only enhances Montenegro’s global appeal but also strengthens its resilience as a premier, sustainable hub on the Adriatic. Biljana Braithwaite, CEO of Sustineri Partners, organiser of the Summit, reflected on this partnership’s importance, saying: “Luštica Bay isn’t just a destination - it’s a vision for how responsible tourism of the future should look like. Their commitment to sustainability is about setting a standard that inspires the entire region. In a world where tourism often comes at a cost to nature and local communities, they have shown us that there is a different path - one where growth and well-being of nature and community go hand in hand. That’s what makes them such a vital part of our platform.”
Through its initiatives to promote sustainable prime destination on the Adriatic, create social impact, and deliver economic empowerment of the local community, the Luštica Bay sets a new standard for luxury hospitality. They will be at the head of Montenegro's journey toward a greener future and economic growth.
