​In September 2024, five leading Serbian companies—Metalfer Steel Mill, Elixir Group, Lafarge BFC, Moravacem, and Titan Cementara—came together to establish the Association of Serbian Energy Intensive Industry. This coalition represents a significant step for Serbia's steel, cement, and fertiliser sectors, aiming to navigate the complex landscape of energy transition and industrial decarbonisation.​

Strategic Objectives of the Association:

• Advocacy for Equitable Energy and Climate Policies: Ensuring that legislative frameworks support both environmental goals and the economic viability of energy-intensive industries.​
• Facilitation of a Just and Competitive Decarbonisation Pathway: Promoting strategies that balance emission reductions with maintaining industry competitiveness.​
• Strengthening Industry Resilience and Sustainability: Enhancing the adaptability and long-term sustainability of Serbia's core industrial sectors.​

The formation of this Association is particularly timely given Serbia's current energy profile. The nation's heavy reliance on coal for electricity generation poses challenges for meeting the European Union's climate objectives, as outlined in the European Green Deal. Transitioning to renewable energy sources is essential, and the Association's role is pivotal in aligning Serbia's industrial practices with these broader environmental commitments.​

“We formed this Association because we believe Serbia needs a strong, unified voice for energy-intensive sectors,” said Branko Zečević, Chairman of the Association of Serbian Energy Intensive Industry. “This is not about resisting change—it’s about shaping it in a way that is economically viable, socially fair, and environmentally responsible. We’re committed to working with policymakers and energy stakeholders to ensure that the road to decarbonisation does not come at the expense of our industrial competitiveness or jobs.”

Research indicates that integrating renewable energy into the power sectors of the Western Balkans, including Serbia, is not only feasible but also economically beneficial. Studies suggest that the region has a renewable energy potential of approximately 94.4 GW, which is 68% higher than previously estimated. Utilising this potential could significantly aid in decarbonising the power sector. However, achieving this requires coordinated efforts among policymakers, industry leaders, and energy experts to develop and implement effective strategies. ​

The Association's participation in the upcoming ESG Adria Summit in Porto Montenegro this April underscores its commitment to fostering dialogue on sustainability and industrial transformation. This platform offers an opportunity to collaborate with regional and international stakeholders, share insights, and explore innovative solutions for a sustainable industrial future.​

“Welcoming the Association as a Silver Partner is a significant moment for the Summit,” said Biljana Braithwaite, CEO of Sustineri Partners and organiser of ESG Adria.

“These industries are often portrayed as part of the problem—but they must also be part of the solution. By coming together, they send a strong message: the transition to net zero cannot succeed without real economy players at the table. This kind of leadership is what ESG Adria is all about.”

In conclusion, the establishment of the ASEII marks a proactive approach to addressing the challenges of energy transition. By uniting key industry players, the Association aims to ensure that Serbia's energy-intensive sectors remain robust, competitive, and aligned with global sustainability trends.